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| (Photo courtesy of Nike) |
TigerWoods is back! (In the voice of a Nike Marketing Rep)
He’s
back where WE want him (In another voice of a Nike Marketing Rep).
Tiger
reclaims the No. 1 ranking as the best golfer and once again the face of the
sport. After going through a very public
and unimaginable embarrassing break-up with his former wife, losing almost
every endorsement and sponsorship deal, and losing his golf game Tiger Woods is
BACK!!! (In a different Nike Marketing Rep’s voice)
Or
is he?
Was
it really our business what Tiger Woods was doing behind his wife’s back, right
or wrong, however, because he was “Tiger Woods” everything was fair grounds. I believe if he wasn't the cream of the crop
and hadn't elevated golf to a main stream audience, or made golf fashionable to
African Americans they wouldn't care that his putting stroke was off. And now they, Nike, drops a new ad with the phrase
“winning takes care of everything” my question is does it?
Yes,
in sports winning can ease the pain of many years of my team being awful, yes
winning can stuff empty stadiums and arenas seats, and yes winning can increase
the “coolness” of being from my city but of course I understand winning doesn't take care of ALL the problems in the world.
However, putting out a message “winning takes care of everything” it
only contributes to the drama behind Tiger’s mishaps. Nike clearly understands that controversy
sales. This ad will have people talking
and that’s what they want. I’m not criticizing
Tiger Woods for making a remarkable comeback.
This criticism is towards those who sit around the boardroom tables
looking too capitalize off his past mistakes or any high profile athletes.
I
don’t see how this ad has any benefit to Tiger reclaiming his clean-cut image
he once had, but then again maybe this is the new image he’s looking for. And that is, if I swing and miss all I have
to do is start winning and all is forgotten because “winning takes care of
everything”.
